Social media has become a daily part of life for many of us within the United States, and because of the increased use, much research has been done into the effects of social media on our mental and emotional wellbeing. However, did you know that our attachment style also plays a role in how we use social media, and how we present ourselves online?2 Lower relationship satisfaction, which is more common among those of us with insecure attachment, is also likely to lead to social media addiction, demonstrating once again the vast influence of our attachment style on the way we lead our daily lives.1
It is important at this point to remember that we all have the power to change our attachment style and work toward a secure attachment. Those of us that are insecurely attached do not have to be confined to our insecure attachment style for life, and acknowledging our patterns allows us to make conscious changes.
With that said, there are some interesting patterns exhibited by individuals with different attachment styles on social media. Those of us that are insecurely attached are more likely to emphasize certain aspects of our personality online, while downplaying others, and we are more likely to show a different side of ourselves in person versus online. Whereas, those of us that are securely attached are more likely to present the same face both online and in person.2
Those of us that are avoidantly attached are more likely to enjoy blogging and using social media because it gives us the freedom to engage as much as we like and withdraw for a few days, or shut down the interaction entirely, if we begin to feel overly vulnerable.2
Those of us that are anxiously attached are three times more likely than securely attached individuals to reveal more personal information during online interactions.2 It is thought that those of us that are insecurely attached feel more comfortable being vulnerable online about the traits that we perceive to be “less desirable,” whereas we tend to hide these traits during in-person interactions.2 Interestingly, compared with those of us who have secure attachment styles, insecurely attached individuals are much more likely to believe that the people they interact with online would describe them negatively, and they are more likely to believe that the people who know them in-person would have positive opinions of them.1 This might be because those of us with insecure attachment are more open online about the aspects of our personality that we perceive to be less desirable, causing us to believe that the individuals who know the aspects of our personalities that we are insecure about will be more likely to describe us negatively.2
Those of us that are insecurely attached are also more likely to turn to social media for support, rather than our romantic partners. Those of us that are securely attached are comfortable relying primarily on our partners, but individuals that are insecurely attached are more likely to compensate for emotional and social support through social media use.1 I asked one friend about her patterns of social media use in her relationship, and she described some very healthy, secure attachment behaviors for her use of social media sites:
“[I] try not to make it seem like my life is all peaches and cream. However, I do not get on social media to complain and search for compliments and reassurance [about my relationship].”
Being aware of our patterns of social media use allows us to ensure that we are engaging in healthy patterns, and this allows us to consider what changes we might need to make while working toward practicing more secure attachment behaviors. Research on social media use and relationship satisfaction is also important to consider, and it is beneficial to be able to recognize when we are turning to social media for support rather than our partners. All of this can help us to work toward healthier attachment behaviors, more positive social media use, and can help us to build a stronger relationship.
1Jenkins-Guarnieri, M. A., Wright, S. L., & Johnson, B. D. (2013). The interrelationships among attachment style, personality traits, interpersonal competency, and Facebook use. Psychology of Popular Media Culture, 2(2), 117–131. https://doi-org.ezproxy2.library.colostate.edu/10.1037/a0030946
2Trub, L. (2017). A portrait of the self in the digital age: Attachment, splitting, and self-concealment in online and offline self-presentation. Psychoanalytic Psychology, 34(1), 78–86. https://doi-org.ezproxy2.library.colostate.edu/10.1037/pap0000123